• Picture: Sunset surfing surf • skate • fashion • lifestyle
  • Picture: waves surf • skate • fashion • lifestyle

We bring together surf culture and fashion, into one large concept store with hundreds of brands to love.

Willocks originally started as a mens only store in Geraldton nearly 100 years ago. During the 70’s with the dawn of surfwear, Willocks began stocking Billabong, being only the seconds store in Western Australia, alongside Star Surf in Perth to stock the brand.

Since then, the surfwear side of Willocks has continued to grow, with the menswear only part of the store being dropped some 20 years ago. Willocks has now developed itself into becoming a leading surf retailer in Western Australia.

In 2010, Willocks relocated from its original location to across the street in Marine Terrace, giving it double the floor space and allowing far more stock. Willocks is now on of the largest independently owned and best stocked surf shops in Western Australia.